The New Deco — Blue Dial / Silver Accent

TND-761 · Numbered Edition

The New Deco

“The struggle itself toward the heights is enough to fill a man’s heart.”

$299.99$249.99SALE

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$9.99 US shipping · 3–5 business days 30-day returns

Veteran Owned · American Design · Groton, CT

Each edition is numbered to 150 pieces. A new one follows.

Four Distinct Expressions

Choose the variant that speaks to you

The Lookbook · First Edition

Photographed by Jury + Field

A still-life portrait of The New Deco — dial, case, strap, and the small everyday rituals they keep company with. Photographed honestly: what you see is what arrives in the box.

The New Deco — blue dial, leather strap, with cigar
Jury + Field· No. 01
Macro detail — red sweep, gold heptagon center, polished hands
Jury + Field· No. 02
Gold buckle and caramel leather strap on 1924 calendar page
Jury + Field· No. 03
Blue dial silver case rested on a 1924 calendar
Jury + Field· No. 04
Blue dial gold case on patinated 1924 paper
Jury + Field· No. 05
Black PVD case in JWalker Watch Co. presentation box
Jury + Field· No. 06
Black-and-white study, dial and cigar
Jury + Field· No. 07
Black-and-white profile of the case and crown
Jury + Field· No. 08
Blue dial silver case on glass, with cigar in low light
Jury + Field· No. 09
Charcoal dial with bourbon flask, evening still life
Jury + Field· No. 10
Three-quarter view of the black PVD variant
Jury + Field· No. 11
Black case, blue dial, alongside cut-crystal perfume bottle
Jury + Field· No. 12
Caseback engraving — JWalker logo, 5 BAR, 316L stainless steel, sapphire glass, Japanese movement
Jury + Field· No. 13
Blue dial silver case on glass with cigar — Madeira
Jury + Field· No. 14
Top-down — blue dial, caramel strap, soft daylight
Jury + Field· No. 15
Front view, black PVD case, black dial, black leather
Jury + Field· No. 16

Photography

All images by Jury + Field. Used with permission.

About This Timepiece

The New Deco embodies the geometric precision of Art Deco design, featuring a symmetrical 40mm case with intricate engravings. The dial showcases elegant Arabic numerals with gold accents, while the premium leather strap ensures lasting comfort.

Powered by the reliable Seiko VH-31 movement with sweep seconds, this timepiece represents the perfect union of classic aesthetics and modern reliability.

Specifications

MovementSeiko VH31B Sweeping Quartz
Case316L Stainless Steel
Case Diameter40mm
Lug-to-Lug46mm
Lug Width20mm (Quick-Release)
CrystalSapphire
Water Resistance5 ATM (50m)
Accuracy±15 seconds/month
Sweeping Seconds
2-Year Warranty
5 ATM Water Resistant
Sapphire Crystal