TND-761 · Numbered Edition
The New Deco
“The struggle itself toward the heights is enough to fill a man’s heart.”
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Veteran Owned · American Design · Groton, CT
Each edition is numbered to 150 pieces. A new one follows.
Four Distinct Expressions
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The Lookbook · First Edition
Photographed by Jury + Field
A still-life portrait of The New Deco — dial, case, strap, and the small everyday rituals they keep company with. Photographed honestly: what you see is what arrives in the box.
Photography
All images by Jury + Field. Used with permission.
About This Timepiece
The New Deco embodies the geometric precision of Art Deco design, featuring a symmetrical 40mm case with intricate engravings. The dial showcases elegant Arabic numerals with gold accents, while the premium leather strap ensures lasting comfort.
Powered by the reliable Seiko VH-31 movement with sweep seconds, this timepiece represents the perfect union of classic aesthetics and modern reliability.
Specifications
Frequently Asked Questions
Everything you might want to know before The New Deco joins your collection.
The New Deco runs on the Seiko VH31B — a Japanese sweeping quartz movement. You get the smooth, gliding seconds hand of a mechanical watch combined with quartz reliability and an accuracy of about ±15 seconds per month. There is nothing to wind, and the battery lasts roughly three years.