Sisyphus pushing JWalker watch

The New Deco

Crafting meaningful, accessible timepieces that honor the quiet heroism of those who build, endure, and aspire

Practical rebellion, because the job must be done

JWalker New Deco watch with autumn leaves

Our Story

To craft meaningful, accessible timepieces that honor the quiet heroism of the everyman—those who build, endure, and aspire

Honoring Legacy

Standing on the shoulders of those who walked before us. Built for every maker, builder, sailor, and dreamer who shaped the world with their hands.

Design with Intention

Art Deco geometry, modern accuracy, and thoughtful materials. Every element serves both form and function.

Accessible Craftsmanship

Timeless design should be worn, not worshipped. Watches that honor the wearer, not a price point.

Sisyphus as Happy

The struggle itself toward the heights is enough to fill a man's heart. This belief is etched on every box.

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Specifications

Every detail crafted with intention and purpose

40MM Case

Symmetrical engravings with perfect Art Deco geometry

Seiko VH-31 Movement

Precise quartz movement with smooth sweep seconds

Art Deco Dial

Arabic numerals with elegant gold accents

Premium Leather Strap

20MM lugs with comfortable, durable leather

Water Resistant

Built to withstand daily wear and light splashes

Limited Pre-Order

Special pricing for early supporters